Metroland Media

Ontario East Printing

Job Location(s) CA-ON-Smiths Falls
Posted Date 3 weeks ago(1/31/2018 9:28 AM)
Job Title
Direct Mail Manager
Job Category
Job Type
Full Time
Number of Positions




Where do you find your local community news? How do you stay connected to new and old businesses in your community? Metroland Media is a communication company built on a strong history of providing the news to Ontario’s door steps for over 100 years. In this ever growing industry we have continued to evolve, allowing us to become the industry leaders. Flyers, magazines, trade shows, digital advertising and distribution is a snapshot of our companies breadth. If you are looking for a dynamic company built on a strong history within your community, look no further.

Or something more specific to your location





Metroland East / Performance Printing is a provider of direct mail services and commercial printing. We are looking for an enthusiastic leader to fill the position of Direct Mail Manager. You will be working out of our Head Office, in Smiths Falls, ON providing front line contact for all our external and internal customers. This is a full-time position.




  • Seek out new opportunities to bring Direct Mail work to our company via internal channels and external prospects and sales people. Evaluate marketing goals and highlight opportunities that take advantage of direct mail strategies. Present the company’s capabilities, experience and expertise in Direct Mail and support sales teams in their client relationships.
  • Provide consultation to Customer Service and Sales Teams on the planning and execution of Direct Mail campaigns for customers.
  • Perform data list manipulations.
  • Create VDP templates (FusionPro or FlexMail3) with corresponding data-lists for non-routine jobs, produce proofs and compose final files.
  • Build and maintain web-to-print solutions for customers according to their marketing and administration needs.
  • Regulate and monitor the administration of Postal accounts on behalf of internal and external customers.
  • Maintain/monitor eligibility requirements for CPC and USPS designations, such as SmartMail™ Marketing Partner (CPC) and Full Service Mailer (USPS), by keeping current on regulations and implementing operational standards.
  • Extensive knowledge of existing postal regulations and trends.
  • Executive Board membership of NAMMU (National Association of Major Mail Users) and CNYPCC (Central New York Postal Customer Council), regular attendance of chapter meetings and energetic participation in industry discussions.
  • Active participation in the Canada Post Registered Partner Program including webinars, certification tests and annual Road Shows.
  • Develop strategies for new repeat mail jobs, implement workflows for efficiency and error-mitigation, delegate new workflow to appropriate staff and periodically evaluate ongoing fulfillment.
  • Maintain proficiency with software products and portals applicable to Direct Mail, Web-to-Print and variable data fulfillment.
  • Investigate and help resolve mail problems that may occur, including negotiating with Canada Post/USPS on credits, surcharges, cancelled Statements and other disputes. Review mailings that fall short of successful fulfillment and suggest appropriate implementations to improve our processes.



  • Post-Secondary Education in any or related field.
  • Minimum 2+ years in Lettershop and/or print environment.
  • Working with Numbers, data and spreadsheets.
  • Proficient with Microsoft Word, Excel, Outlook, CSV files, FusionPro.
  • Extensive knowledge of direct mail data processing, document composition, Canada Post and USPS postal regulations.
  • Excellent communication, administration and planning skills.
  • Capable of taking initiative and working independently with minimal direction.
  • Ability to excel in a fast-paced, deadline driven and demanding environment with strong attention to detail.
  • Successfully handle confidential information and use appropriate discretion. 



Metroland is committed to accessibility in employment and to ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with AODA, Metroland will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling your interview.


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