Metroland Media

  • Burlington (Harvester)

    Job Location(s) CA-ON-Burlington
    Posted Date 2 weeks ago(6/11/2018 10:10 AM)
    Job Title
    Media Strategist
    ID
    2018-3198
    Job Category
    Advertising
    Job Type
    Full Time
    Number of Positions
    1
  • OUR DESCRIPTION

    ABOUT US

     

    Where do you find your local community news? How do you stay connected to new and old businesses in your community? Metroland Media is a communication company built on a strong history of providing the news to Ontario’s door steps for over 100 years. In this ever growing industry we have continued to evolve, allowing us to become the industry leaders. Flyers, magazines, trade shows, digital advertising and distribution is a snapshot of our companies breadth. If you are looking for a dynamic company built on a strong history within your community, look no further.

     

    THE OPPORTUNITY

     

    Our Media Strategist will work specifically with our Media Consultant for our Community Brands in the West division to focus selling on our Digital and Print Products.  Responsibilities will include the development and execution of audience-centric, solution based selling strategies; Client facing support; and product training.

     

    KEY ACCOUNTABILITIES

    • Introduce leading edge industry knowledge and trends to the business and our client;
    • Develop custom audience development advertising campaign proposals across multiple platforms based on client needs and objectives, guiding internal and external clients in defining vision, measurement strategy and infrastructure requirements to support business objectives and improve client decision-making;
    • Analyze and interpret data from audience database to build a consultative multi-platform sales plan for clients;
    • Produce visually arresting and conceptually engaging presentations/media plans and/or deliver presentation/media plan in a way that demonstrates benefit to client/agency, as required;
    • Manage post-sale due diligence including scheduling, internal communication; analysis reporting and the provision of detailed final campaign reports, including recommendations which promote analytic as critical component of decision making for future campaigns;
    • Attend client meeting with Media Sales Consultant as necessary to better understand client needs;
    • Order fulfillment and customer service.

     

    WHAT WE'RE LOOKING FOR

    • Brainstorm, conceive of and apply unique and creative solutions to everyday situations and problems;
    • A passion for constantly learning and keeping up to speed with industry knowledge;
    • Organized, structured, persistent, analytical, sensitive, logical, precise and systematic;
    • Adapt quickly to changing priorities and tight deadlines to ensure campaign optimization;
    • Exhibit a high degree of ownership, taking pride in their campaign and the results it achieves for the client and Starmetroland Media;
    • Strong understanding of marketing and how to drive ROI for advertisers;
    • A team player who builds respect and credibility with stakeholders by adding value;
    • Has energy and drive to succeed, a self-starter;
    • A minimum post-secondary education in Marketing, Sales or another related discipline;
    • Must be able to demonstrate a high level understanding of social media, integrated advertising trends/landscapes and its potential benefits combined with solid business acumen;
    • Proficient in the use of social media, mobile platforms an interactive web applications;
    • Ability to work with various departments.

     

    OUR AODA COMMITMENT

     

    Metroland is committed to accessibility in employment and to ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with AODA, Metroland will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling your interview.

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